The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers. These video tags help YouTube understand what your video is about, and the types of search queries and audiences they should appear for. To test the best SEO tools, we considered many points, from their user interface and dashboard to the data presentation and pricing. Google’s SEO spiders are programmed to collect information from webpages and send it to the algorithms responsible for indexing and evaluating content quality.

The Importance of Search Engines

This is a great way to discover new blog topics for your business, or to find relevant FAQs for the bottom of blogs or landing pages. While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites. Email support is available to customers and requests are typically answered within one business day.

seo tools

It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.

seo tools

This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites. If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI. It analyzes your existing content and suggests ways to improve its rankings. If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you.

seo tools

What are the Best Cheap SEO Tools?

The best free SEO tool depends on your particular business needs and goals. Semrush, AnswerThePublic, Yoast and Screaming Frog are several options you may want to explore. Lastly, we did the heavy lifting and tested various free SEO tools. This gave us valuable firsthand experience so we could see how each solution really worked across different use cases. If you have a WordPress website and would like to improve its on-page SEO, Yoast may be worthwhile.

  • Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target.
  • Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account.
  • But the best part is that the tool will also notify you when your rankings change for those keywords.
  • The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic.
  • Or for troubleshooting international SEO issues on a client site.

An AI-powered content optimization tool, Clearscope offers recommendations for content creation based on targeted keywords and top performing content. Many great SEO tools provide accurate information about keywords, SERP performance, and backlinking. Some of the best include Moz, Ahrefs, Semrush, WordStream, Ubersuggest, Google Keyword Planner, and Yoast SEO. Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking.

seo tools

BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement. You can download a CSV file with the keywords or look at the visual analyzer, a wheel that groups questions into categories like how, why, where, and when. Ahrefs’ comprehensive package starts at $29 a month, but the company also has a suite of free SEO tools for keyword research, checking the difficulty of a keyword, and SERP analysis. If you’re managing multiple offers, locations, or product variations, tools like BHS Links Landingi simplify this process even further.

Exploding Topics Alternative: Google Trends

With a free Semrush account, you can make two searches in the Topic Research tool. Plus, the On Page SEO Checker helps you decide which pages to prioritize. Or learn about all the things you can do with a free Semrush account. The Writing Assistant is available in Semrush’s free version but is limited to a single template linked to Google Docs.

Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999. I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.